One thing which is very common on social media platforms is the use of hashtags. Hashtags are basically social media tagging systems that categorizes the content. First used in 2007, Hashtag is a kind of metadata tag used on microblogging services and social networks in order to make it easier for users to find messages with a specific theme or content.
Represented by the pound symbol (#) preceding a word used online, in television, print media etc. a hashtag helps you expand your reach to anyone interested in that particular hashtag phrase/ keyword. If used in the right manner hashtags can benefit your business and its online presence immensely. Here are some important ways in which hashtags can be used:
Start a conversationCommunication with your client base is very important to build trust and loyalty. With the help of hashtags you can very easily start a conversation with your customers about anything and everything under the sky. So if you plan to launch a new product, contest or just want to say ‘hi’ to your clients, hashtags can help you do it in a very elegant manner.
Improve SearchabilityEvery ecommerce business wants to improve its search results in order to boost its internet visibility. With hashtags you can easily be a part of all the online conversation which is relevant to your business. You can also be a shape these conversations by being a part of it. This way not only do you get more exposure, but you also target the right audience which is sure to help your business in a great manner.
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