Every business owner will want to make his website SEO friendly to rank higher in search engines. There are many things that count for the ranking and SEO of a website. Here are some of the most important factors you just can't miss if you want an SEO friendly web design.
Focus on text
You might have heard of 'Content is king'. This will let you know how important content is for any website. Search engines now look for the quality of your content and specifies a rank for you. It has measures to analyze your content properly. So, make sure you don't leave any of your pages without content. Even if you have an image or video that says it all, write some 100-200 words of content even if it isn't required so that search engines know what your page is about. While posting an audio or video, also include a transcript of it on the same page. And, don't make the mistake of including all your important information in your image because Google crawlers don't recognize text contained in images.
Other than the text in the page's content, you also need to optimize the title and meta description that lets you write up to 60 and 160 characters respectively. Write unique, original and keyword-included titles and meta descriptions for better optimization. Also, try using keywords in your URLs that clearly states what your pages are about. This will help boost keyword optimization for your pages.
Optimize your images
Apart from text, you must also optimize your images. Provide clear and relevant images for your pages. How can you have your image appearing in Google's image search results? You might say that as mentioned earlier, Google's crawlers can't recognize text in an image. But, there are other ways to do so. The first thing is that you must rename your image with a specific keyword stating what the image is about. If you don't rename it, it might look something like IMAGE0001.jpg, which is not recognizable by search engines. Also, provide an alt text, which will be shown to viewers when they can't see the image due to whatsoever reason. You can also create a caption of a sentence or two stating what the image is about and place it right below the image.
Responsiveness
Everyone knows how the usage of mobile phones has been increasing. Almost every adult has a mobile phone. They not only use it to text and answer or make calls but, almost every web browsing is done on mobiles now. People find it easier to browse the web on their smartphones rather than logging in through a desktop. Also, almost 50% of customers who search for a product or service through a mobile tends to visit the physical store within 24 hours, and 78% of them lead to a purchase.
So, you must take advantage of this and make sure that your website works best on mobile phones. It is very necessary that you have a mobile-friendly design. In fact, you must opt for a responsive website, where you don't have to design two different websites for desktop as well as mobile. With a responsive design, you create only a single website and the responsive theme automatically converts the website into one that will fit any screen size comfortably.
These are the three most important techniques for improving the SEO of your site. But, there are many more factors like navigation, redirecting, eliminating errors, etc. For assistance on SEO and for getting an SEO friendly web design for your business, you can get in touch with Jain Technosoft, who has a team of expert SEO professionals to help you improve the ranking of your website. They know what SEO factors work today and keep themselves updated with the ever-changing SEO rules.
SUMMARY
An SEO friendly web design will help you rank higher in SERPs. There are many factors that are responsible for better SEO of a website. Here we discuss three of the most important elements - content, image optimization and responsiveness. Making your site SEO-friendly will make it visitor-friendly too.
Focus on text
You might have heard of 'Content is king'. This will let you know how important content is for any website. Search engines now look for the quality of your content and specifies a rank for you. It has measures to analyze your content properly. So, make sure you don't leave any of your pages without content. Even if you have an image or video that says it all, write some 100-200 words of content even if it isn't required so that search engines know what your page is about. While posting an audio or video, also include a transcript of it on the same page. And, don't make the mistake of including all your important information in your image because Google crawlers don't recognize text contained in images.
Other than the text in the page's content, you also need to optimize the title and meta description that lets you write up to 60 and 160 characters respectively. Write unique, original and keyword-included titles and meta descriptions for better optimization. Also, try using keywords in your URLs that clearly states what your pages are about. This will help boost keyword optimization for your pages.
Optimize your images
Apart from text, you must also optimize your images. Provide clear and relevant images for your pages. How can you have your image appearing in Google's image search results? You might say that as mentioned earlier, Google's crawlers can't recognize text in an image. But, there are other ways to do so. The first thing is that you must rename your image with a specific keyword stating what the image is about. If you don't rename it, it might look something like IMAGE0001.jpg, which is not recognizable by search engines. Also, provide an alt text, which will be shown to viewers when they can't see the image due to whatsoever reason. You can also create a caption of a sentence or two stating what the image is about and place it right below the image.
Responsiveness
Everyone knows how the usage of mobile phones has been increasing. Almost every adult has a mobile phone. They not only use it to text and answer or make calls but, almost every web browsing is done on mobiles now. People find it easier to browse the web on their smartphones rather than logging in through a desktop. Also, almost 50% of customers who search for a product or service through a mobile tends to visit the physical store within 24 hours, and 78% of them lead to a purchase.
So, you must take advantage of this and make sure that your website works best on mobile phones. It is very necessary that you have a mobile-friendly design. In fact, you must opt for a responsive website, where you don't have to design two different websites for desktop as well as mobile. With a responsive design, you create only a single website and the responsive theme automatically converts the website into one that will fit any screen size comfortably.
These are the three most important techniques for improving the SEO of your site. But, there are many more factors like navigation, redirecting, eliminating errors, etc. For assistance on SEO and for getting an SEO friendly web design for your business, you can get in touch with Jain Technosoft, who has a team of expert SEO professionals to help you improve the ranking of your website. They know what SEO factors work today and keep themselves updated with the ever-changing SEO rules.
SUMMARY
An SEO friendly web design will help you rank higher in SERPs. There are many factors that are responsible for better SEO of a website. Here we discuss three of the most important elements - content, image optimization and responsiveness. Making your site SEO-friendly will make it visitor-friendly too.