Social media optimization (SMO) is the use of various social media platforms and communities in order to boost your brand awareness and garner better online visibility. A term first used by Rohit Bhargava, initially the focus of SMO was on linkability, portable content and easy bookmarking; but today SMO has become increasingly important for search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages.
Ways in which SMO can benefit your website
If done in the right manner, SMO can help distribute information about your goods and services to a larger audience in a less period of time. Following are the ways in which SMO helps your website:
Build Reputation
Through SMO you can establish your business as a reliable and qualified seller of your goods and services.
Engagement
SMO helps you communicate with your visitors on your website in a better manner. As you interact with them on social media platforms it becomes easier for you as well as your client base to connect and share ideas and opinions with each other. Also by engaging them through the right content and graphic designs you can easily gain their trust and convert them into loyal customers.
Authority
Through efficient use of SMO techniques you can establish yourself as an authority in your area of business. This way, not only will you build a brand for yourself, but you can also grow your network in a much easier and quicker manner.
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