First impression
You need to highly focus on your homepage because it is this page that will create the first and the most important impression on the visitors. If your page is dull and boring, or too complex, people will likely exit your page and find an alternative store that sells the same products as you. Make sure you have an attractive yet simple home page with the right colour scheme, typography, images and layout. Have the perfect navigational elements and call-to-action buttons too. You can hire the best eCommerce website development company to help you improve on your current homepage if it is not driving the required conversions, or to design a completely different page that caters to your target audience the way it should.
Clear detailed images that load quickly
An eCommerce store depends highly on the images of the products it sells. If your product images can impress the visitors, you have the highest chances of making great sales. This is the reason you must have clear bright images of your products, which can be zoomed in to clearly view all the product details. Make sure you use high resolution photos. Also, provide the customers with dozens of photos for a single product, taken from different angles.
Filtering options for products
With thousands of products available at a single store, how would a user be able to find what suits his preference? This is why you must provide various filters to make it easy for users to narrow down their search to be able to make a better purchase decision. For example, you may provide sections like new arrivals, most popular products and recommended products. Also, give them the option of filtering the products as per the dimensions, colours, styles and other features so that they can come to a buying decision quickly.
Quick and easy checkout process
Once the customer has decided on the products to buy, he will proceed towards checkout. This is also one of the most important elements that will help in either building or breaking a customer. The checkout process should be easy and fast, and most importantly very secure. Customers must feel safe while they are purchasing from you, especially when they are buying through their credit or debit cards.
Customer service
Customers may be bound to have many questions in their mind while they are planning to buy. Provide them with customer service easily available 24x7. Instead of cramming up customer service links at the bottom of your page or in the sidebar, make it clearly visible through support modules in the navigational menus or live chat boxes. Remember that your customer service is not bound only until your customers make a purchase. You must be able to provide them with great after-sales service too so that they are bound to shop with you again.
SUMMARY
A great user experience is required for an eCommerce store to convert visitors to customers and bring in repeat customers too. This includes a great homepage, clear detailed product images, filtering options, quick and easy checkout, secure payment options and great customer service.