Every business wants to be ranked high and appear on the first page of search engines results pages. But, in this competitive world, it is very difficult to stand at the top. Thus, people are following wrong methods to outrank their competitors. But, they do not understand that there are certain rules that are set for webmasters to follow to optimize websites, and if anyone is found manipulating these rules, then Google will penalize them. This article states all that you should and shouldn’t do in order to gain organic rankings.
Content
People think that producing large number of content on daily basis will attract the search engines and users. But, this is not the case. Yes, if you are a news platform, you need to do so. You will even have to post several times a day if you are a news offering platform. But, otherwise, you must analyze how frequent you need to publish new content.
Instead of targeting to publish newer articles daily, you can post a few times a week and utilize the remaining time to produce quality articles beforehand. For this, you must first know what your business is about and who you want to target. Understand what the audience will be looking for when they come to your site. Check what your competitors in the same field are publishing and try to produce unique content that is relevant yet, stands apart from them. Create a nicely formatted article with clear headings, sub-headings, paragraphs, relevant images and videos. Also, make sure to avoid wrong spellings and grammatical mistakes.
Keywords
People believe that filling the website with loads of keywords will help them rank higher. They do not consider what the audience wants from them. Instead of concentrating on offering better quality content, they think it important to have lots of keywords on their page for search engines to consider their websites.
Instead of stuffing your website with keywords, just use a few targeted keywords here and there. Avoid repeating the same keywords over and over again. If your content requires the same keyword to be used multiple times, replace them with its synonyms instead. Instead of words that could have a wider meaning, use narrower specialized keywords that point to the exact word the users might be searching for.
Links
Many businesses use unnatural link building strategies to outrank their competitors. Google has penalized such websites due to which they have lost their organic rankings and traffic too. Google does not only rank your website on the basis of the number of links you have. It also checks for the quality of your website and whether the links are genuine or have been brought on your site inorganically.
This is what you must do in order to get natural links to your site and be away from the risk of being penalized by Google. The first and foremost thing is that you must never buy links or participate in link networks. You must also avoid linking to adult sites, penalized sites, low-quality directories and social bookmarking sites. In fact, you must only focus on topic related websites.
Optimization
The main goal of your website should be to provide great user experience. Whatever you do, whether you produce great content or include beautiful images, it is very important to optimize your website for better user experience. The most important thing is that your website should load quickly. Users are very impatient and will navigate away from your page if you fail to load quickly. Also, make it easy for users to navigate through your pages. One of the most important things that you need to have for better user experience is responsive websites because users will be using your website on a variety of different devices. Hence, make sure to optimize your website for every device possible.
For building a website with the best user experience and greater results on search engines, you can get in touch with Jain Technosoft, one of the leading SEO companies in Bangalore, who provide great SEO services that will not only increase traffic on your website, but will also help in increasing conversion rates and keeping your website on top of organic search ranking for longer periods.
To Summarize:
Google considers a lot of points for your website to rank higher in search results. This includes high quality content, analyzed use of keywords, organic links to your site and the way you optimize your site for better user experience. This article conveys how you can follow the rules for better organic rankings in search engines.