Just as you know that an infographic is a visual representation of data. So in order to create a good infographic, you need to have a good balance between the layout, design, pictures and data. Infogaphics are better than chunks of texts because it creates interest among the readers. No one would like to read dull paras of text if they have an option of the same thing being displayed in the form of a beautiful infographic.
What are the benefits of infographics?
If you have an infographic on your site, the traffic is likely to grow. An analysis showed that sites having infographics have relatively 12% more traffic than the sites without them. More traffic results in better ranking. Also, people tend to share infographics rather than large amount of text on different social media platforms. Thus, infographics tend to go more viral, which helps in gaining referral traffic and building your brand.
What preparations need to be made before creating an infographic?
- Infographic size - There are lots of infographic sizes that are used in the market, with the long-sized pattern being most widely used. But, this does not mean that you need to stick to it only because it is used by the majority. Analyze what information you want to provide - what it is about and how much data you have - and then decide on what size and structure of infographic will work the best for you. If you don't have much information and you still want to stick to the long-sized pattern, you will end up including unnecessary and irrelevant information to fill up the space.
- Be ready with the content beforehand - It is essential that you have all the content you want to include ready with you before you start working on designing the infographic. Only if you have the content ready, can you decide on how to place the information in the structure. You also need to sit and analyze your data and put it up in such a way that it creates interest and uniqueness for the readers. This can only be done when you have all the content with you beforehand.
- Image quality - Once you are ready with the content, make sure to have the images ready too. Ensure that the images you use are of high quality. Don't use copyrighted pictures. Find images and vectors of high quality and then consider placing them together with your content to create a visually appealing infographic.
You need to install Adobe Illustrator to create a perfect infographic. Keep in mind to have a simple design with balanced amount of space and text. Don't clutter it up with text. Use a good attractive title to compel the readers to read the entire content. Choose colours that blend well and are visually appealing. Some tools that can help you create a visually appealing infographic are Wordle, Canva and ChartsBin. You can also use grids and add simple filters and effects for a visually appealing design.
How to publish your infographic?
Now that you have created a perfect infographic, you will want to publish it effectively so that you get great response. For this, you need to take care of certain things like making it optimized to load fast and selecting the correct file type before publishing i.e. PNG of JPEG. Once you have published it, you need to add an embed code with it to get more shares, get more traffic and build links to your site.
How to make your infographic go viral?
Share your infographic on social media platforms like Facebook, Twitter, Pinterest and Google plus to get more audiences to look at it. Apart from that, submit it to directories and write a press release. You can also ask your friends to share it on social media. Ask some reputed bloggers to share it too.
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