Business objectives and company culture
A mobile project could serve as an enhanced means to carry out your business and accomplish your targets. It should help in better conversions and increased sales and profits. A business has a number of elements related to it like marketing, finance, investors, business partners, sales and customers. All these groups should be consulted to identify how well your project is thriving and what could be the future results if you run the project the way it runs currently. Each of these groups must be consulted for analyzing the opportunities and threats that can be faced by the project. Analyzing all this from the very start will help reduce future costs, efforts and time that could be encountered in case of inconsistencies identified at a later stage.
Customer requirements
For who have you prepared your mobile site and app? To satisfy your end users, right? So, it is imperative that you check whether your project meets the requirements of your customers on not. First, identify who your target audience is and do a research on what they expect from you and what they are looking for. Analyze what your project does for your customers, how happy your customers are and whether your project is better than that of your competitors. Create online surveys and interviews asking for opinions from your customers. Check which apps and websites falling in the same niche as yours are people using. Ask users to give a comparison of how they find your project as compared to that of your competitors.
Competitive market analysis
Make a check on the competitive landscape for both your direct and indirect competitors. This will help you identify what your competitors are offering and to check whether there are any gaps in the market, which can be worked upon. This report will help you know your competitors’ strengths and weaknesses too. Focus on your indirect competitors to learn which features are being used in other industries and can also be a good fit for your business. For this, you need to check which sites and apps already exist and analyze the most popular and well-established ones. Try out these apps and note down their pros and cons. Check on the features that can be improved upon, and use the same to attract more audience towards you, including the audiences from your competitors’ sites and apps.